The 5 greatest animated music videos

The idea of a music video is to gain extra promotion; give it extra air time to a chosen demographic to increase the sales and generally increase awareness of an artist.
Throughout the 'MTV Generation', there were numerous animated videos being created but as technology became more accessible and the platform for showing media stretched from across numerous TV channels dedicated to music, then to internet, there has been an increased number of animated videos being created.
The list below has been compiled to show a broad range of animated videos to accompany music. Not all of them are strictly 'animation' (in the cartoon sense); some are motion graphics, 3D, lo-fi, hand-drawn... And they are in no particular order!

01. The Killers - Miss Atomic Bom

 

 

• Released: 2012
• Directed by: Warren Fu

Director Warren Fu had previously worked with the band on their video for single 'Runaways,' and returned to take charge of this, their second single. Effortlessly fusing the two mediums of animation and stunning live action shots, this animated music video brings a heartbreaking love story to life.
Josh Goldstein worked as the producer, with Jeff Pantaleo as executive producer and Shawn Kim as director of photography. Titmouse Studio was responsible for the exceptional animation.

02. Tame Impala - Feels Like We Only Go Backwards

 

 

• Released: 2012
• Directed by: Becky Sloan, Joseph Pelling

You could say that the inspiration for this animated music video lies somewhere inbetween Peter Gabriel's 'Sledgehammer' and The White Stripes' 'Seven Nation Army', and the amount of work that has clearly gone into this makes it a true work of art.
Directors Becky Sloan and Joseph Pelling have a creative chemistry that always produces the best results, whether it's applied to set design, window displays, Christmas cards or TV idents. 'Feels Like We Only Go Backwards' is an absolute delight.

03. The Kleenrz - Sandman

 

 

• Released: 2012
• Directed by: Jason and Aya Brown

Combining children's television-style cartoon characters with live action, this music video follows the Sandman working with his two helper Umbrella Girls and reveals what goes on inside the big bag he carries. The action cleverly synchronizes with lyrics by The Kleenrz, a collaboration by LA rappers Self Jupiter and Kenny.
The beauty of this approach is that it gets you to listen carefully to the lyrics. This is something which can be difficult to achieve with music videos as often the action distracts from the song itself.

04.Los Campesinos! - 'We Throw Parties, You Throw Knives'/'You, Me, Dancing!'

 

• Released: 2007
• Produced by: Monkmus

American animator Monkmus has created an array of music videos for the likes of Badly Drawn Boy, Mogwai, and Death Cab for Cutie - this double effort for Los Campesinos! stood out the most for me as I love the contrasts and similarities between war and party. The naive style of the illustration is beautiful and reminds me of the tail end of the infamous Dumbo scene with the racing elephants.

05.Steven Wilson - The Raven That Refused To Sing

 

 

• Released: 2013
• Directed by: Jessica Cope and Simon Cartright

Clearly inspired by the work of Russian animator Yuriy Norshteyn (best known for the incredible Tale of Tales) the intense atmosphere of this imaginative and thought provoking short brings the haunting story of the song to evocative life. The stark and simplistic animation style - based largely on the gentle movements of hand-cut paper models - fits the mood perfectly.

Article Source: http://www.creativebloq.com/animation/best-animated-music-videos-912838